Name the business outcome
Begin with a result the operation can recognize: respond to qualified inquiries faster, reduce manual proposal work, shorten intake, make approved knowledge easier to find, process documents with fewer touches, or surface an exception before it becomes expensive. Translate the outcome into one or more measures with a current baseline. 'Use AI' is not an outcome, and a vendor demo is not a baseline.
Outputs
- — Named operational problem and owner
- — Baseline and desired change
- — Cost of leaving the process unchanged
- — Decision sponsor and implementation team