Case Study · Cannabis retail
Digital prepares. Staff leads. Every percentage point is measured.
The situation
Strong staff. Real loyalty. A digital layer that wasn't moving customers.
The dispensary had built something real: knowledgeable staff, a loyal customer base, and a service model anchored in genuine product consultation. The in-store experience worked. What wasn't working was the digital layer: the site, the loyalty program, the preorder flow. They weren't moving customers efficiently into the right product before they arrived at the counter, and they weren't capturing data in a way that could inform decisions.
Peak hours created friction for first-timers and tourists who didn't know what they wanted. The digital touchpoints existed but weren't sequenced around the customer journey. there was no structured path from "browsing the site" to "arriving prepared for the consultation." No buyer-alignment quiz. No systematic preorder optimization. No view into which digital actions were actually driving transactions.
The operator had POS data but no mechanism to surface it daily in an actionable form. Decisions about product positioning and promotional focus depended on memory and gut, not a live read of what the previous day's transactions were telling them.
The governing premise for the entire engagement: digital prepares, staff leads. No agent, quiz, or QR code was designed to replace the consultation. Every system was built to make the customer better-prepared before they walked through the door. And to measure what digital attribution drove after they did.
What we architected
Foundation → Intelligence Layer → Walk. Nine phases, attribution-first.
The engagement is structured as a 9-phase digital acceleration roadmap. Phases sequence from ops alignment and data baseline through full agentic operations, each phase building on infrastructure the previous one established. Attribution is embedded from Phase 1, not retrofitted at the end.
Foundation (Phases 1 to 4)
Ops alignment, POS baseline, site overhaul, and the attribution layer.
Ops alignment + POS data baseline
Daily 6am POS intelligence brief
Website overhaul
Buyer-alignment quiz
Intelligence Layer + Walk (Phases 5 to 9)
Preorder, loyalty, in-store digitization, full attribution, and staff enablement.
Preorder optimization
Rewards 2.0
In-store QR digitization
Full attribution layer
Staff enablement
The commercial model
Performance fees on digitally-attributed revenue. No attribution, no fee.
This is the differentiator. Krastor earns a performance fee only on revenue that is demonstrably driven by the digital layer: 6% on QR-initiated transactions, 4% on Express Lane, 10% on incremental upsell events, 3% on loyalty-return visits. If the digital systems don't move transactions, the fee doesn't accrue. The attribution infrastructure isn't a reporting layer. It's the mechanism that determines whether we get paid.
Outcomes
Structure and model are real. Revenue outcomes are measured post-launch.
This engagement is under active strategic consulting partnership. The commercial model and roadmap structure are real. Revenue attribution outcomes are measured after the respective phases go live. By design, the performance fee creates no incentive to model outcomes ahead of measurement.
"The goal was never to replace the staff. It was to make customers better-prepared before they arrived. That's why it's a performance fee, not a retainer."
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