Case Study · Residential construction / tiny homes
A live cabin configurator. A designed path from proposal to deposit.
The situation
A full model lineup. Manual proposals. A disconnected handoff at every step.
The manufacturer sells custom-configured cabins across a wide price range, from entry-level to premium, through direct sales and a multi-dealer channel. Deals happened on the phone and in person. After a customer configured their structure, the proposal process ran through their general-purpose client-management tool at 1.5% per transaction, disconnected from whatever the customer had configured. A salesperson would take the verbal spec, rebuild it in that tool, export a PDF, email it, follow up for a signature, and then handle the deposit separately. Every step was manual re-entry.
Field salespeople had no mobile proposal tool and no way to close at a customer's property without going back to a desk. Content and model pricing edits required a developer, so marketing was bottlenecked on engineering availability. The gap between "customer shows interest" and "deposit collected" was measured in days and depended entirely on who followed up.
The pattern to fix it was Data Change → Generate Document → Collect Signature + Payment. The question was how many handoffs the designed second phase could eliminate inside a single session while keeping the live result distinct.
What we architected
Foundation: the configurator. Autonomous workflow: the pipeline.
Two phases. Phase 1 is the live configurator itself, the foundation the entire sales process sits on. Phase 2 is the designed Proposal Mode: the automated pipeline from draft to signature to deposit that runs without a human after the salesperson hits submit. It spans the product configurator, the automated proposal pipeline, and custom product engineering.
Phase 1: Configurator Foundation
The full model lineup, live pricing, dealer mode, and no-code admin control.
Model configurator
Dealer mode
Admin panel for no-code pricing
ACH deposit
Phase 2: Proposal Pipeline
Draft→review→submit→sign→deposit in one session. Mobile for field sales.
Proposal Mode
E-signature
Proposals dashboard
Mobile-responsive for field sales
Headless CMS for content ownership
Live outcomes and designed next phase
Infrastructure costs real. Time savings labeled.
Phase 1 is live. Phase 2 is designed and not yet live. Live results, designed capabilities, infrastructure pricing, and manual-time estimates are labeled separately.
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